i was just giong thru various discussions in my new company... they were just discussing about stopping a scheme and there was a point of view that it might cause a huge loss in sales...
i was also going thru certain brands and a few things came up..
Fair & Lovely has stopped the production of its regular cream and launched 4-5 variants. It was doing extrememly well, still they took a decision which, just in case, backfires... will cause a loss of 100-200crores of sales...
and i was just wondering that if i were the Brand Manager.. would i have the guts or rather the conviction of taking such an action??i dont have that guts at least today....hope i will be able to do such things sooner than later..

Hemant Tirthani